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BILLBOARDS

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HUMANE WATCH

Humane Watch is a watchdog organization that tracks the spending of The Humane Society of the United States. WTF? is a multifaceted marketing and advertising campaign that focuses on The Humane Society of the United States' lack of donations to local shelters. We used newspaper, magazine, social media, a billboard in Time Square and public transit advertisements (Washington, D.C. Metro Stations) to get the message out.

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